CONTENT MARKETING
Content marketing is one of the most important things a business can do to achieve almost ANY goal they set out to achieve. Generate leads… grow online sales…increase brand awareness… move into a new market… change business reputations… hire great talent…. expand your target audience… you name it, content marketing will be key to achieving it.
Whether it’s an infographic, a whitepaper, a blog, a video, PowerPoint slide, useful template, downloadable guide or even a GIF – content is the key starting point of the rest of your marketing efforts. Without content marketing you’ll struggle to impress and engage your audience, and your marketing vehicles (social media, email marketing etc.) will have nothing to utilise to generate awareness, leads and other key conversion points.
Starting from day one – understanding your businesses key offering and your ideal buyer profiles and personas helps to create your content marketing strategy. By understanding what your current customers pain-points you can pull them (and new customers like them) towards you either organically or with advertising.
Great ideas are not enough, and although content is at the heart of everything, we do here at White Square Studio we know that it takes impeccable and creative visuals to ‘stop the scroll’ – ensuring audiences are drawn to your content enough to click and engage beyond an initial glance.
COPYWRITING SERVICES
Being able to communicate effectively is paramount to selling products or services. Establishing your thought-leadership in the form of pillar-pages, resources, whitepapers, and blogs are all incredible ways to help nurture potential (and existing) customers towards a sale.
Our content marketing strategies always start with identifying our client’s buyer personas and their pain-points – and the keyword research to improve SEO! In addition to this, we help clients identify the moments where copy matters the most – it all comes down to the buyer journey (see more here!). Carefully crafted copy in any form, delivered at the right time of the buyer’s journey, could be just what it takes to confirm a sale.
VISUAL DESIGN
The creation of visual aspects for your business is part of the building blocks to instil trust and credibility of your brand. We help businesses to strengthen and re-imagine their brands, but we also consider the visual impact of everything we produce.
Creation of video content, infographic and other visual media needs to not only communicate effectively and, consistently in-line with the brand style – but also, to ‘stop the scroll’ – in a world of rapidly changing trends, and immersive social platforms – businesses now need to create stunning, simple and striking content to capture the attention and engage audiences.
PHOTO & VIDEO CREATION
The way we consume ‘content’ is ever-evolving. Over the years there have been a series of transformations in marketing communications, from traditional print advertising to today’s video marketing. Content and advertising have pivoted to adapt to our audience’s use of digital platforms.
The advent of digital marketing brings with it a flurry of competition, making the fight for your audience’s attention that bit harder! Users are now inundated with content, skimming through copy as they lack the time or desire to read everything. Therefore, copy-based content has become less impactful (especially towards the beginning of the buyer’s journey).
Are you ready to grow your business with us?
We offer packages based on your needs and goals. There will never be any price surprises from us, our work is transparent with no hidden costs.
GOT ANY QUESTIONS?
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