Stopping the scroll with promotional video
Video Production, Digital Marketing & Content Marketing
OVERVIEW
Our client Greenwood Plants had released a successful web-app that allows Landscaping Professionals to not only receive an instant quote but place an order and manage the multiple deliveries within their team. Greenwood Plants hadn’t had the opportunity to shout about this offering before and realised they could help a wider audience by promoting the use cases of their free tool.
Working with the MD to fully understand the capabilities of this revolutionary tool White Square Studio set to work to create a short video that would not only showcase the tool, but resonate with the demanding requirements and scenarios all landscaping professionals find themselves in.
The choice to explore video was made to enable Greenwood Plants to effectively communicate the full capacity of the tool whilst exploring a new way to engage with their audiences. Utilising somewhat comical situations and relatable ‘characters’ we were able to produce a video that not only showcases the tool but adds humour and personality to the Greenwood brand.
DELIVERABLES
Strategy and research
Development of the script
Casting actors
Environment development
Principal Photography
Set design and prop purchasing
Reviewing the footage
Edits
Visual Effects (VFX), Music and Sound
Distribution and Promotion
Revitalised existing landing pages
Set up of Google Tag Manager to ensure accurate tracking of video views
To make this project a success the team gathered and explored different ideas. We took time to understand the users of the tool, their roles in their industry and how they engage with content – exploring this we decided that the style of the video would be somewhat light-hearted with heaps of personality.
With the idea and rough storyboarding session complete – the team set to work casting the right actors whilst refining the script and key elements to include in the finished product. Logistically we had some challenges due to filming during 2020 (with on and off restrictions) so we chose to film the entire production over two days.
Post-production offered opportunity to create a more engaging piece of video – we utilised an uplifting, edgy soundtrack (sure to resonate with the key audiences) and paired this with on-screen visuals of key elements of the web-app in use.
The result is something impactful that will remain a key marketing tool for a considerable amount of time. What’s more – we were able to slot in some time to film additional scenes suited for the use of social media (LinkedIn and Instagram stories).
DISTRIBUTION & PROMOTION
