Organic community generated content – My Plant Journey Series
Digital Marketing, Content Marketing
OVERVIEW
EAT.PLNT were looking for a way to grow their online community, create an engaging space for their potential customers, and increase web traffic to their site. We decided to utilise their blog and social media platforms to launch “My Plant Journey”.
“My Plant Journey” is a series of blog posts sharing the stories of people in various stages of their plant-based diet journey. The content is mostly produced by guest writers and interviewees. Collaborating with various bloggers, influencers & content producers on this series has allowed EAT.PLNT to connect with a wider audience with branded, re-shareable content.
DELIVERABLES
Define community-driven concept
Plant-based industry market research
Connecting/Engaging with influencers/content creators
Design assets/Templates for Blog & Social Media
Blog creation & promotion
Ongoing support with organic outreach
Audience Engagement & Community Building
By sharing the stories of real people following a more plant-based diet, EAT.PLNT continue to connect with their potential customers on a more personable level and start conversations, as well as sharing the convenience of their frozen ready meals in order to increase sales.
There is a large vegan/plant-based community online, with hundreds of thousands of people sharing their journey with food. By carving a space in this industry, we have been able to share the EAT.PLNT meals with thousands of people and generate hundreds of website users with the “My Plant Journey” content.