Encouraging sales via B2B promotional material

Content Marketing, Design

OVERVIEW

Gourmade sells both online via their own eCommerce store and via stockists. The B2B avenue of sales was an area that they knew they were lacking content on. Often they found their sales conversations with potential stockists could often fall flat for lack of sales collateral and content to help naturally nurture and navigate the B2B sales engagement process.

DELIVERABLES

Website area dedicated for stockist information
Stockist opportunity brochure
Dedicated social media strategy
Email nurture campaign for existing stockist clients

One of the biggest challenges of B2B marketing in any sector is the complexity and often long-engagement journeys of the sales process. Gourmade knew that to engage with new and existing stockists they needed to ensure their key offering, messaging and powerful branding was visible and accessible to stockists online. Offering a space for stockists to explore the offering of the Gourmade brand in a new area on the Gourmade website, has made easier for new business opportunities to be explored at a level of detail that was not possible before. What’s more Gourmade now has a downloadable PDF in-depth concessions and stockist brochure that provides businesses with a great deal of insight into how stocking Gourmade could benefit their business and customers.

With delicious meals and vibrant packaging Gourmade knew the benefits of stocking their ready meal range. Now with updated stockist information and a more cohesive B2B marketing strategy Gourmade have more content to offer and engage with potential clients. Offering a wider range of opportunity for both Gourmade stockists alike.

BACK TO OUR WORK