Converting new customers with Free Cake (digital marketing promotion)

Perfomance Marketing

As part of the White Square Studio offering we partner with businesses, which means we won’t just wait for you to tell us to think of some ideas. In this instance our close working relationship with Gourmade and our understanding of their customer database offered us the opportunity and insight to explore the opportunity to grow the customer base with an offer that would have potential to reach far and wide. We put together a proposal to ‘trend jack’ international cake day with a one-off offer that was not to be missed.. free cake. This ‘who could say no’ offer is a tricky one for clients, as giving things for free comes at a cost for the business, but a cost they soon realise was recovered by gaining new customers and the opportunity to upsell across ranges once the initial offer enticed. It’s evident that the free-cake campaign was a success through the results, but even more impactful is that their average transaction value actually increased on this day, when we were all expecting the reverse.