an unmistakable style in commercial landscape photography
Photography Production, Content Marketing
OVERVIEW
Archway Green is a commercial soft-landscaping business – they work with homebuilders on new build developments and on larger corporate and on commercial urban developments. Typically photography in this commercial landscaping sector tends to be unoriginal and somewhat uninspiring. Archway Green already stands out in the industry as being one of the few commercial landscaping businesses with a unique and modern perspective on the standard “green grass” approach. Understanding this ever growing need to set themselves apart from their competitors we worked with Archway Green to evolve their photography portfolio – enabling them to showcase their credibility, capability and capacity to their existing and potential clients.
DELIVERABLES
Stakeholder engagement
Photography
Photo selection
Post-Production
File management and process
Archway Green’s style consists of warm tones with higher clarity and saturation bringing out the vibrant colours a garden should always own and helping to send the message of a “nice place to be”. We feel that having this strong visual identity and style helps our client to stand out and be recognised not only online but in print and brochures keeping this individual design the same across all media.
Whilst shooting these photos we look for the most aesthetic areas of the plot and assess what will look best when it comes to social media and our target audience. Keeping in mind what will be seen by a potential customer and giving a great perspective and overview of the project helps drive our marketing game forward, therefore getting our clients the top consumers they need to push the business ahead of the competition.
Editing is a crucial part of the process in photography as it gives us the power to create something more than just a photo, but a creation of artwork for the consumer. As we have said our editing style for this client has gained a space in the marketing spotlight and given us a brand which has gained quick and popular attention from those looking to work with us.
When sorting the photos for final use the images are carefully picked from a large selection. Selecting the right photos to be used is a vital part of the process as we can finally sort through and pick out those which could possibly make the client look bad in any way. This means we can correct this and let the client know which also helps them for the future, (we partner, not supply).
