Revitalising the online garden retail market with vibrant brand design
Branding & Identity
OVERVIEW
Glenmore Plants is a new outdoor plant ecommerce brand. Competing with similar, and much larger businesses that offer a wider variety of products, competitive buying power and slick logistics – Glenmore Plants took the opportunity to fill the gap in the market by appealing to a diverse audience – with a sleek, contemporary, fun and fresh branding allowing Glenmore Plants to establish a reputation on style, quality and trust.
White Square Studio worked on the creation of the business, identifying the gap in the market with a brand positioning map, and using this insight and strategy to develop the brand identity that is both professional and unique within this industry. From our market research and brand positioning we were able to consult with our client to advise them of the opportunities of appealing to a younger, more in-experienced gardener – with a fun, simple approach to gardening.
DELIVERABLES
Brand Positioning
Logo Design
Colour Pallet
Typography
Brand identity
Brand Style Guide
Glenmore’s logo consists of the mark of dual leaves above the title, drawn in a deceptively simple font. This combines elements of both tradition and modernity in the juxtaposition of flowing lines and asymmetric, angular corners, representing Glenmore’s experience in the industry and its accessibility to amateur and seasoned gardeners alike.
