The way we consume ‘content’ is ever-evolving. Over the years there have been a series of transformations in marketing communications, from traditional print advertising to today’s video marketing. Content and advertising have pivoted to adapt to our audience’s use of digital platforms.

The advent of digital marketing brings with it a flurry of competition, making the fight for your audience’s attention that bit harder! Users are now inundated with content, skimming through copy as they lack the time or desire to read everything. Therefore, copy-based content has become less impactful (especially towards the beginning of the buyer’s journey).

Visual communication has become a key element in marketing strategies, as imagery is ‘received’ instantly by audiences – visual content done correctly, can effectively communicate key messages or intrigue the audience enough to seek further information. In addition, imagery tends to be a universal language – offering opportunities for multinational clients to appeal to wider audiences.

Whether it is the selection of images, or planning either a photography or video shoot, we take a great deal of carefully choosing the right composition, style, and supporting materials to ensure our client’s visual content reaches (and captivates!) the right people, at the right time, with the right message.